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The ‘Gentle Weapon’ of the Car Manufacturers: Social Media Marketing
As consumers there aren’t many products we buy that we end up forming relationships with. Appliances work all day and all night but are only ever noticed when they stop working. A similar thing could...
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The Start Of The Zombie Apocalypse
Hollywood has an incredible imagination when it comes to the end of the world. From asteroids to earthquakes, floods to solar flares, you can always trust the wild minds of LA LA Land’s script writers...
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Greatest Driver Of My Generation – Richard Burns
When asked who I thought the best driver of my generation was, my mind naturally turned to my favourite motorsport – rallying. Hurtling along at over 100mph on narrow, slippery, twisting roads just a...
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Car Of The Year 2013
2013 has been a bumper year for hot hatches. It could go down in the annals of history as a bit of a vintage year. We’ve seen the likes of Renault, Peugeot and Ford introduce their latest contenders...
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Audi Hunting For New Niches
Audi has revealed that it is planning to expand its range of Q cars with the launch of a new small SUV in 2016, while also looking at how to fill other niches. Head of the Niche Development Program,...
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Start A Car Company? Are You Mad?
This post is sponsored by Express Insurance. It would take a braver person than I to start a car company. It’s an industry that can suck up vast sums of cash and promise little in return but get it...
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Tested – Shell V-Power Nitro+
For the last 3 months I’ve filled both of my cars with Shell’s new wonder fuel, V-Power Nitro+. You may have spotted the bright red signs on Shell forecourts but if you’re not familiar with the fuel...
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Spring Watch 2014
Despite losing an hour’s sleep to the British Summer Time clock shuffle at the weekend I’m now starting to feel the joys of spring. The flowers are a-bloomin’, the birds are sitting on the roof and...
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Finance Helps Economic Recovery
At last! The UK economy is now officially back to where it was six years ago. We might have lost over half a decade’s worth of growth and increased prosperity but at least we can now look forward to...
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Will Mechanics Become Electricians?
A visit to the Pendragon Car Cafe left me pondering on a few things. The first was that you can’t beat a free bacon buttie and coffee to kick off a Saturday morning. Especially while you’ve also got...
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